The philosophy of data

Information architecture (IA) focuses on the organization and structure of content and pages – to help users understand the scope of information presented, and how to navigate within it – and is critical in successful user experience design. We synthesize user needs, business goals and content strategy to best structure your product.

Activities and deliverables include:

  • Conceptual / Mental Models
  • Feature Set Prioritization
  • Process Flows / Scenarios
  • User Journeys
  • Content Inventory and Organization
  • Task Analysis
  • Site / Application Maps
  • Taxonomies

Are you ready to take your product to the next level?

Get in touch