A dedicated core team, working with an extended network of designers and developers.

Erik Wingren

Partner, UX Design + Research

Erik brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique…

Erik brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique value to every aspect and stage of the product design process.

With a degree in anthropology, and graduate studies in creative business management and organizational development, Erik started his career in Design Research, but has expanded his toolbox over the years to span the full width of User Experience Design.

Before founding Interactivism in 2012, Erik worked in and around the LA startup / technology scene with companies like Idealab, Iconmobile, Sony Design Center, Myspace, and Science where he designed the UX for the launches of Dollar Shave Club and Dog Vacay.

As a consultant, Erik help clients develop brand- & product propositions that are informed and inspired by real people’s needs, behaviors and motivations.

Petra Wennberg

Partner, UX/UI Design + Branding

Petra is an early internet pioneer with extensive experience designing effective brands and digital products for both Startups…

Petra is an early internet pioneer with extensive experience designing effective brands and digital products for both Startups and Fortune 500 companies. Born in Sweden, she studied communication design at Art Center College of Design (Europe) in Switzerland, then completing her BFA in Graphic Design at Art Center College of Design in Pasadena.

Petra is the co-founder of NELAUX, a thriving meet up for UX designers and engineers in the NELA area. She is also a founding Executive Board Member at Innovate Pasadena, an organization with a mission to create a vibrant ecosystem of technology and design innovation in the greater Pasadena area that supports sustainable economic growth.

Christopher Grant Ward

Principal, Product Design + Strategy

Christopher is an entrepreneur and product leader with 14+ years of experience directing product for peer-to-peer platforms, subscription-based…

Christopher is an entrepreneur and product leader with 14+ years of experience directing product for peer-to-peer platforms, subscription-based eCommerce marketplaces, SaaS products and mobile applications.

Christopher’s work has won awards from FastCompany and Adobe, and supported start-ups and international companies such as Shutterstock, Salesforce, Dynamic Signal, ReverbNation, XLR8R, Dell, McAfee, and Society6.

Josh Kunin

Director, Development

Josh is an internet veteran with 15+ years of experience. He has worked with some of the smallest and some…

Josh is an internet veteran with 15+ years of experience. He has worked with some of the smallest and some of the largest internet companies on the web. He lives, eats, breathes brand, UX and front end dev — He believes they all go hand in hand to build elegant user experiences. Self-taught by necessity and passionate about keeping his skills sharp.

Julian Scaff

Consultant, UX Design & Research

Julian is a designer, lecturer and speaker with expertise in UX, UI, IxD, creative strategy and futurecasting. He…

Julian is a designer, lecturer and speaker with expertise in UX, UI, IxD, creative strategy and futurecasting. He has a BA in Media Studies from Pitzer College, an MA in Film and Television from UCLA, and an MFA in Art and Design from the Dutch Art Institute. Early in his career he worked as a designer at NASA/JPL and Idealab, and was a creative director at JobTrak, Monster.com, and the non-profit Blue Planet United. For the past decade Julian has taught interactive media and design at universities in the Netherlands, Beirut, Qatar, St. Louis, and Los Angeles. Julian’s public speaking includes a TEDx talk titled “Designing Change for Good” on the need for design thinking to tackle the large, complex problems facing the world, and a keynote address at the Wonder Women Tech conference on the need for gender equality in the tech industry. He is the founder of the SOLA/HACK social activism hackathon, the Design Slam, and serves on the boards for the NELAUX Group and Enterprise Tech LA.

Sofia Vaccaro

UX Researcher

Sofia has worked with as well as managed teams to provide service to over 100+ national and international…

Sofia has worked with as well as managed teams to provide service to over 100+ national and international clients across the Entertainment, Financial, Government, Marketing, Non-Profit, Retail and Tech industries. Some of her previous clients have included BP/Arco, Cisco, HP, Heineken USA, National Restaurant Association, Gap USA, One97 (India), Cisneros Media (Venezuela) as well as local businesses and social media wellness influencers. Her leadership/training philosophy, “guide the heart vs. manage the mind,” has helped her gain repeat business from her clients as well as earn the respect of her peers. Sofia is recognized as a member of General Assembly’s Distinguished Faculty program as well as certified by the Nielsen Norman Group in UX Management, specializing in Executive Design Leadership.

Lorraine Molina

UX + UI Designer

Lorraine is an interdisciplinary designer with an emphasis in user experience. Her passion for innovative technology, exquisite visual…

Lorraine is an interdisciplinary designer with an emphasis in user experience. Her passion for innovative technology, exquisite visual design and empathetic user experiences has shaped her career course of 10 years. She’s contributed her expertise in the e-commerce space, online education, entertainment and beauty tech amongst other industries. Her creative practice extends to designing and publishing limited edition artists books and prints, curating exhibitions and producing artist talks and lectures. Lorraine received a BFA in Photography from Art Center College of Design in Pasadena and studied Graphic Design in the MFA program at California Institute of the Arts, Valencia.

Ricky Barbosa

UX + UI Designer

Ricky is a designer with an emphasis on UX and UI design, keen eye for visuals, and passion…

Ricky is a designer with an emphasis on UX and UI design, keen eye for visuals, and passion for brand strategy.

His interest in asking the right questions drives an empathy for the end user, and his experience with agencies, in-house and startup environments have equipped him to tackle any visual design problem that presents itself.

Jonatas Daniel Hermann

Senior Developer

Jonatas is an experienced developer of mobile and web applications. As an Android developer, he has developed different…

Jonatas is an experienced developer of mobile and web applications. As an Android developer, he has developed different kinds of apps in React and an ORM framework. As a Ruby developer, he gained experience working with high-availability scalable applications. Also, he is the creator of the Interaptor gem for Ruby apps. He likes Agile methods and teams, and is always looking for the best solutions and technologies.

Rafael Dalprá

Senior Developer

Rafael is a developer with extensive experience in server management, team leadership, Ruby on Rails, React, and front-end…


Rafael is a developer with extensive experience in server management, team leadership, Ruby on Rails, React, and front-end development. Highly motivated, creative and efficient, with an eye for user experience. He brings 10+ years of experience, developing software for all size projects and high-availability production applications.

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