A dedicated core team, working with an extended network of designers and developers.

Erik Wingren

Partner, UX Design + Research

Erik brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique…

Erik brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique value to every aspect and stage of the product design process.

With a degree in anthropology, and graduate studies in creative business management and organizational development, Erik started his career in Design Research, but has expanded his toolbox over the years to span the full width of User Experience Design.

Before founding Interactivism in 2012, Erik worked in and around the LA startup / technology scene with companies like Idealab, Iconmobile, Sony Design Center, Myspace, and Science where he designed the UX for the launches of Dollar Shave Club and Dog Vacay.

As a consultant, Erik help clients develop brand- & product propositions that are informed and inspired by real people’s needs, behaviors and motivations.

Petra Wennberg

Partner, UX/UI Design + Branding

Petra is an early internet pioneer with extensive experience designing effective brands and digital products for both Startups…

Petra is an early internet pioneer with extensive experience designing effective brands and digital products for both Startups and Fortune 500 companies. Born in Sweden, she studied communication design at Art Center College of Design (Europe) in Switzerland, then completing her BFA in Graphic Design at Art Center College of Design in Pasadena.

Petra is the co-founder of NELAUX, a thriving meet up for UX designers and engineers in the NELA area. She is also a founding Executive Board Member at Innovate Pasadena, an organization with a mission to create a vibrant ecosystem of technology and design innovation in the greater Pasadena area that supports sustainable economic growth.

Christopher Grant Ward

Principal, Product Design + Strategy

Christopher is an entrepreneur and product leader with 14+ years of experience directing product for peer-to-peer platforms, subscription-based…

Christopher is an entrepreneur and product leader with 14+ years of experience directing product for peer-to-peer platforms, subscription-based eCommerce marketplaces, SaaS products and mobile applications.

Christopher’s work has won awards from FastCompany and Adobe, and supported start-ups and international companies such as Shutterstock, Salesforce, Dynamic Signal, ReverbNation, XLR8R, Dell, McAfee, and Society6.

Josh Kunin

Director, Development

Josh is an internet veteran with 15+ years of experience. He has worked with some of the smallest and some…

Josh is an internet veteran with 15+ years of experience. He has worked with some of the smallest and some of the largest internet companies on the web. He lives, eats, breathes brand, UX and front end dev — He believes they all go hand in hand to build elegant user experiences. Self-taught by necessity and passionate about keeping his skills sharp.

Catherine Carr

Brand & Content Strategist

Catherine is a passionate, consumer-focused brand thinker with 20+ years of leadership-level brand and content development experience at…

Catherine is a passionate, consumer-focused brand thinker with 20+ years of leadership-level brand and content development experience at Microsoft, Cranium, and Hasbro. She develops award-winning, brand-driven content and communications for a wide spectrum of categories, platforms, and age segments. Her specialities include brand and content strategy, brand archetypes, and brand storytelling.

Catherine has deep experience in strategic direction and creative inspiration for clients ranging from tech startups to global brands including Brooks Running, Mumm Napa, and Danaher. Catherine has served as a Startup Weekend Girls coach and a Webbys judge, and she has been a featured speaker at the American Marketing Association, the International Association of Business Communicators, and Ignite Seattle. She holds a BA in English with highest honors from the College of William and Mary.

Sofia Mohammad-Vaccaro

Growth Designer / UX Researcher

Sofia has worked with as well as managed teams to provide service to over 100+ national and international…

Sofia has worked with as well as managed teams to provide service to over 100+ national and international clients and specializes in growth design with her last client increasing revenue by 27.78% and another client growing user base by 1375% over 5 years since project launch. Some of her previous clients have included BP/Arco, Cisco, HP, Heineken USA, National Restaurant Association, Gap USA, One97 (India), Cisneros Media (Venezuela) as well as local businesses and social media beauty and fitness influencers. Sofia is recognized as a member of General Assembly’s Distinguished Faculty program as well as certified by the Nielsen Norman Group in UX Management.

Lorraine Molina

UX + UI Designer

Lorraine is an interdisciplinary designer with an emphasis in user experience. Her passion for innovative technology, exquisite visual…

Lorraine is an interdisciplinary designer with an emphasis in user experience. Her passion for innovative technology, exquisite visual design and empathetic user experiences has shaped her career course of 10 years. She’s contributed her expertise in the e-commerce space, online education, entertainment and beauty tech amongst other industries. Her creative practice extends to designing and publishing limited edition artists books and prints, curating exhibitions and producing artist talks and lectures. Lorraine received a BFA in Photography from Art Center College of Design in Pasadena and studied Graphic Design in the MFA program at California Institute of the Arts, Valencia.

Julian Scaff

Consultant, UX Design & Research

Julian is a designer, lecturer and speaker with expertise in UX, UI, IxD, creative strategy and futurecasting. He…

Julian is a designer, lecturer and speaker with expertise in UX, UI, IxD, creative strategy and futurecasting. He has a BA in Media Studies from Pitzer College, an MA in Film and Television from UCLA, and an MFA in Art and Design from the Dutch Art Institute. Early in his career he worked as a designer at NASA/JPL and Idealab, and was a creative director at JobTrak, Monster.com, and the non-profit Blue Planet United. For the past decade Julian has taught interactive media and design at universities in the Netherlands, Beirut, Qatar, St. Louis, and Los Angeles. Julian’s public speaking includes a TEDx talk titled “Designing Change for Good” on the need for design thinking to tackle the large, complex problems facing the world, and a keynote address at the Wonder Women Tech conference on the need for gender equality in the tech industry. He is the founder of the SOLA/HACK social activism hackathon, the Design Slam, and serves on the boards for the NELAUX Group and Enterprise Tech LA.

Ricky Barbosa

UX + UI Designer

Ricky is a designer with an emphasis on UX and UI design, keen eye for visuals, and passion…

Ricky is a designer with an emphasis on UX and UI design, keen eye for visuals, and passion for brand strategy.

His interest in asking the right questions drives an empathy for the end user, and his experience with agencies, in-house and startup environments have equipped him to tackle any visual design problem that presents itself.

Daniel Sinor

UX + UI Designer

Daniel is a designer with 15+ years of experience in User Experience, Human Computer Interaction, and Visual Design. He…

Daniel is a designer with 15+ years of experience in User Experience, Human Computer Interaction, and Visual Design. He received his Bachelors Degree from Art Center College of Design in 1995. After graduation, he moved to San Francisco where he co-founded Rocket Studios. In 2000, Daniel moved back to Southern California and has work on several large and smaller accounts via USWeb/CKS, IBM, The Phelps Group, MySpace, Primitive Spark, and Warner Bros. Entertainment. Since joining Interactivism in 2015, he has been engaged on the Local ID, PubMatic, ReachLocal, and Wynyard Group accounts. Daniel was born in Fremont, California and grew up on an Almond Orchard in the Capay Valley, near Sacramento.

Jonatas Daniel Hermann

Senior Developer

Jonatas is an experienced developer of mobile and web applications. As an Android developer, he has developed different…

Jonatas is an experienced developer of mobile and web applications. As an Android developer, he has developed different kinds of apps in React and an ORM framework. As a Ruby developer, he gained experience working with high-availability scalable applications. Also, he is the creator of the Interaptor gem for Ruby apps. He likes Agile methods and teams, and is always looking for the best solutions and technologies.

Rafael Dalprá

Senior Developer

Rafael is a developer with extensive experience in server management, team leadership, Ruby on Rails, React, and front-end…


Rafael is a developer with extensive experience in server management, team leadership, Ruby on Rails, React, and front-end development. Highly motivated, creative and efficient, with an eye for user experience. He brings 10+ years of experience, developing software for all size projects and high-availability production applications.

Morgan Jones

Web Developer

Morgan is a top rated WordPress developer, originally from the UK, with 10+ year of in-house and agency…

Morgan is a top rated WordPress developer, originally from the UK, with 10+ year of in-house and agency experience.

He specializes in building fast, efficient and secure custom sites on WordPress, and use Roots Sage as a starting platform for all of his custom work.

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