Movie karaoke
Rebranding and redesigning ROLR from a desktop app to a mobile-first social video experience for acting out scenes from favorite movies.
The Concept
ROLR (formerly Rolestar) is a social video messaging app that lets users choose scenes from their favorite movies and act them out with friends — a kind of movie karaoke for the social media age. The app tapped into the cultural moment of user-generated video content, fandom, and social performance.
Our Engagement
Interactivism worked with the ROLR team for a year and a half, from September 2014 to March 2016. The engagement encompassed a significant strategic pivot: moving from a desktop-centric experience to a mobile-only product, rebranding from Rolestar to ROLR, and iteratively designing, testing, and developing a range of interaction models and features. The work culminated in live iOS and Android apps.
What We Did
Our contributions spanned branding and identity, information architecture, interaction design, user experience, and front-end development. We helped the team navigate multiple product pivots — testing different interaction models along the way — to land on an experience that felt native to mobile and social, not retrofitted from desktop. The final product launched on both iOS and Android.
Native mobile app