Maximizing SEO performance
Redesigning LegalZoom's SEO page templates to align with a new style guide and drive measurable revenue and engagement gains.
The Project
LegalZoom is the nation’s leading provider of personalized online legal solutions and documents for small businesses and families. As the company rolled out a new style guide, they needed their high-traffic SEO pages brought into alignment — without sacrificing the page performance that drove significant organic revenue.
What We Did
Interactivism redesigned the templates used across LegalZoom’s SEO pages, balancing two objectives simultaneously: bringing the pages into full visual alignment with the new style guide, and maximizing SEO performance through responsive design and a tightened content strategy. Every layout decision was made with both aesthetics and discoverability in mind.
Results
The redesigned SEO templates delivered strong year-over-year results: a 67% increase in revenue and a 298% increase in average time on page — demonstrating that good design and strong search performance are complementary, not competing, goals.
