One-stop shop for influencers
Designing FanBread's responsive website builder and CMS, giving influencers a turnkey platform to publish content and monetize their audiences.
The Platform
FanBread was a one-stop shop for influencers to build their branded online presence, with built-in tools to grow, manage, and monetize their audience. At a time when influencers were increasingly looking to own their relationship with fans beyond any single social platform, FanBread offered a dedicated home that was fully customizable and commercially enabled.
The Challenge
Interactivism was brought in to design a platform capable of serving two very different user types: talent (influencers) who needed powerful but approachable tools to create and manage their presence, and fans who expected a polished, engaging experience tailored to the influencer they followed.
Our Process
We began with a requirements review, category research, and user interviews with prospective talent and fan users. This informed logo and visual identity exploration, followed by UX and UI concepting. We delivered an exhaustive set of high-fidelity wireframes with functional specifications, full-fidelity mockups of key screens, and a comprehensive UI component library.
The Product
The result was a responsive website builder and CMS platform with a built-in analytics suite — enabling turnkey online presence, publishing, tracking, and monetization across desktop, tablet, and mobile. FanBread gave influencers the infrastructure to build lasting, monetizable fan relationships independent of any third-party platform.
