Evaluating entrepreneurs at scale
End-to-end design and development for Start It Up's platform helping local governments accelerate small business growth worldwide.
The Client
Start It Up partners with local governments around the globe to create vibrant and thriving communities by fostering and accelerating local small businesses. Their platform needed to evaluate entrepreneurs at scale — helping government partners identify promising applicants and track their progress through accelerator programs.
What We Did
Interactivism worked with Start It Up across every aspect of their product and brand, from initial research through to launch. Our contributions spanned the full product lifecycle:
- Conducted user research and stakeholder interviews to inform the product strategy
- Designed interaction models and UX/UI for both mobile and desktop applications
- Developed a comprehensive UI library to ensure design consistency at scale
- Built the web application front-end
- Created the company’s brand identity, including logo design and illustration
- Produced marketing collateral and print materials
Entrepreneur onboarding
The Outcome
The result was a cohesive product and brand system capable of supporting Start It Up’s mission across multiple government partnerships worldwide. The platform enabled efficient evaluation of entrepreneur applications while giving program administrators clear visibility into cohort progress and outcomes.