Disrupting disability insurance in professional sports
Designing a data visualization platform that gives professional sports organizations machine-generated scouting insights on every MLB player.
The Problem
Professional sports are awash in data, but relevant and succinct insight derived from that data is rare. Scoutables was built to change this — revolutionizing the way sports organizations manage financial risk around their most valuable assets: their athletes. The firm needed a demonstration application to showcase its metrics and data visualization capabilities to potential clients.
Our Approach
Interactivism began with a brand blueprint and then conducted participatory design sessions with baseball experts and mathematicians to gain a deep understanding of the data and how it should be visualized. From there, we developed UX concepts via sitemap and application flow, moved into UI design using Sketch and Zeplin, tackled the data visualization challenges, and provided engineering support during implementation.
The Product
The result was a responsive web application that offered machine-generated daily scouting reports and data-driven graphical insights for every player in Major League Baseball. The design made complex statistical models accessible to executives and analysts who needed to make high-stakes financial decisions — translating raw numbers into clear, actionable visual stories.
