The most comfortable underwear
Designing MeUndies' original checkout funnel and a later redesign adding a browsable gallery with both subscription and one-time purchase options.
The Client
MeUndies is a premium men’s and women’s basics brand — underwear, t-shirts, and socks — with a subscription option designed to maximize customer value and convenience. From the start, the brand positioned itself as the most comfortable underwear you’d ever wear, and the website needed to deliver on that promise through an equally smooth shopping experience.
What We Designed
Interactivism designed the UX for MeUndies’ original quiz-to-checkout funnel — a conversion-focused flow that guided new customers from product discovery to purchase in a seamless sequence. As the brand grew, we also led a later redesign that extended the offering with a browsable product gallery and introduced a transactional model giving customers the choice between subscription and one-time purchase. This dual-path architecture was critical to attracting both committed subscribers and one-time buyers.
Outcome
MeUndies went on to raise $10.4M, growing into one of the most recognized DTC basics brands in the market. The e-commerce experience Interactivism designed helped establish the conversion patterns that supported that growth.