Branding Augmented Reality
Redesigning the brand and identity system for Meta (the AR company) to align with its evolving product and marketing strategy.
The Client
Meta (the augmented reality company, distinct from Meta Platforms) was on a mission to build natural machines that seamlessly united the real world with the virtual — allowing users to see, create, and interact with virtual objects and apps overlaid on the world around them. As the company’s product and marketing strategies evolved, its brand identity needed to evolve with them.
The Work
Interactivism designed a new brand and identity system for Meta, building a visual language that better communicated the company’s ambition at the intersection of physical and digital reality. The work encompassed logo design, visual identity, and guidelines for applying the brand consistently across product and marketing touchpoints — giving Meta a foundation to represent itself confidently as the augmented reality space matured.
Brand identity