Reimagining a legend
Developing a fully responsive WordPress website and newsletter for the Drucker Institute, extending DISTINC_'s brand redesign into a flexible CMS.
The Project
The Drucker Institute — named for management legend Peter Drucker — needed a digital presence that matched the stature and clarity of its namesake’s ideas. Interactivism was brought in to handle web development for a full site redesign, working alongside design studio DISTINC_, who led the visual identity and creative direction.
What We Built
Our team extended DISTINC_’s brand design into a fully responsive website and email newsletter, built on the WordPress CMS. A core requirement was giving the Drucker Institute’s content team genuine flexibility — the implementation included robust page builder functionality that allowed staff to construct highly customized page layouts on the fly, without needing developer support for every update.
The Result
The finished site brought the Drucker Institute’s online presence into alignment with the clarity and authority its audience expected, while empowering the internal team with the tools to keep it fresh and relevant well into the future.
