Bringing performance to Connected TV advertising
Designing and building tvScientific's AdTech platform, bringing performance-based CTV advertising to brands of all sizes.
Services / Human + AI Experience
Designing products where humans and AI collaborate effectively — building trust, managing uncertainty, and creating feedback loops that make both sides better over time.
AI earns its place in a product by making specific tasks faster, more accurate, or less effortful — not by appearing everywhere it can. We identify the moments in a workflow where AI assistance is genuinely valuable, design the interaction around that specific job, and leave the rest of the interface alone. The result is AI that feels purposeful rather than bolted on.
Users need to understand what an AI feature is doing, why it’s making a given suggestion, and what happens if they disagree with it. This doesn’t require exposing model internals — it requires clear communication at the right moment. We design confidence indicators, explanation patterns, and graceful failure states that let users develop an accurate mental model of the system without a tutorial.
A human-AI product improves when users can signal what’s working and what isn’t. We design feedback mechanisms that feel lightweight to the user but generate meaningful signal for the model: thumbs, corrections, implicit behavioral cues, and explicit ratings used where the friction is justified. Getting this right at launch means the product compounds in value over time.
AI outputs are probabilistic. Designs that pretend otherwise erode trust the first time a suggestion is wrong. We design for the full distribution of AI quality — not just the median case, but the confident wrong answer, the vague hedge, and the legitimate “I don’t know.” Users who understand uncertainty tolerances use AI features more, not less.
The line between a helpful default and a manipulative one is thinner than it looks. We audit AI-driven features for dark patterns: over-reliance design, hidden capability limits, automation bias, and feedback loops that benefit the model at the user’s expense. Our work meets the emerging standards for transparent, human-centered AI — both because it’s right and because regulators are paying attention.
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Marquee photo by Allison Saeng on Unsplash