Rolr is a social video messaging app that allows users to choose movie scenes from their favorite movies, and act them out with their friends. Interactivism was responsible for branding, user experience, and user interface design.

Interactivism worked with the Rolr team for a year and a half – from September 2014 to March 2016 – helping the company pivot from a desktop centric to a mobile-only experience, rebranding from Rolestar to Rolr, and iteratively design, test and develop a range of interaction models, features and functionality, and go live with both iOS and Android apps.