Vote.org is a nonpartisan nonprofit advocating for voters and fighting against voter suppression.

Interactivism teamed up with Vote.org to refine its Visual Identity and Brand Messaging to help generate brand recognition and a new strong, consistent communication strategy.

Interactivism designed a new logo and brand identity and developed brand guidelines – including a messaging framework that aligns with the organization’s core brand pillars – to better represent a brand that uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy.

To communicate a bipartisan position effectively, we ensured the logo worked on both red and blue backgrounds.

Interactive conducted an audit of the current Vote.org identity & brand messaging across the website, social, email, and collateral; held Stakeholder Interviews with core team members, donors, and community organizers; conducted collaborative work sessions to synthesize to focus the creative strategy.

Deliverables include:

Logo: Designing a new logo

Brand Guide: Developing a guide document that specifies logo usage, visual identity specs, as well as high-level guidelines for voice-tone and social media

Collateral Templates: Designing templates for Google Docs and Google Slides

Social Media Assets: Designing avatars and background/cover images for FB and X (Twitter)

Outcome:

2024 5 ANTHEM AWARDS

Including: Campaign created by a nonprofit organization in an effort to raise awareness for a Diversity, Equity, & Inclusion cause. Projects may include; digital, broadcast or print advertising or marketing campaigns, product launches, rebrands, content or social media marketing, and public relations campaigns.

Winners List