Why good UX design is smart business

Friday March 31, 2017, 8:15 – 9:30 am

Cross Campus
85 N. Raymond Avenue
Pasadena, CA 91105

Erik Wingren and Petra Wennberg, partners and co-founders of Interactivism, will present and discuss the value of user-centered design, focusing on critical questions:

  • What is real UX?
  • How does UX fit into the development process?
  • Why is it critical to engage design early on, and how do you do that?
  • How do UX designers understand the user?
  • How does UX increase engineering output?
  • How does UX attract and retain users?
  • What is the ROI of embracing the UX design process?

Watch the video or download the presentation.

This event is part of the Friday Coffee Meet-up

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