Shindigz has been selling party supplies for 90 years, with its share of revenue stemming from e-commerce steadily growing over the last 20 of those years.

Interactivism worked with Shindigz in the first half of 2015. After conducting an extensive heuristic evaluation of the current e-commerce experience, Interactivism redesigned key sections of the site – incl. global navigation, shopping cart and checkout, search/browse, templates for site home, category and detail pages, as well as Shindigz’s unique personalization features – with responsiveness across desktop, tablet and mobile in mind.