Last mile marketing
Interactivism worked with Field Day (formerly Local ID) on their mission to solve the “last mile” of local marketing, helping marketeers discover hyperlocal events, and then slice and dice these by market, zip, demographics, etc. to enable planning, execution and tracking of local marketing activities.
Field Day empower the local marketeer to execute with speed and precision, and corporate marketing leadership to highlight and share winning local tactics across their organization.
Challenge
Design a platform to help retailers solve the ‘last mile’ challenge of local marketing.
Process
- Requirements review, competitive research
- UX concepts in the form of site map, key user flows, and high-fidelity wireframes.
- Translate existing brand guidelines to a UI style guide and full-fidelity mock-ups of key screens.
Solution
A cloud-based platform, with a native companion mobile app, to provide retail marketeers with the data and tools to discover, activate, record and measure their local marketing initiatives.
