Sofia specializes in User Research and Growth Design, with extensive experience both as a practioner, manager and instructor. She has worked with 100+ national and international clients, including BP/Arco, Cisco, HP, Heineken USA, National Restaurant Association, Gap USA, One97 (India), Cisneros Media (Venezuela) as well as local businesses and social media beauty and fitness influencers. Sofia is recognized as a member of General Assembly’s Distinguished Faculty program as well as certified by the Nielsen Norman Group in UX Management.