Catherine is a passionate, consumer-focused brand thinker with 20+ years of leadership-level brand and content development experience at Microsoft, Cranium, and Hasbro. She develops award-winning, brand-driven content and communications for a wide spectrum of categories, platforms, and age segments. Her specialities include brand and content strategy, brand archetypes, and brand storytelling.

Catherine has deep experience in strategic direction and creative inspiration for clients ranging from tech startups to global brands including Brooks Running, Mumm Napa, and Danaher. Catherine has served as a Startup Weekend Girls coach and a Webbys judge, and she has been a featured speaker at the American Marketing Association, the International Association of Business Communicators, and Ignite Seattle. She holds a BA in English with highest honors from the College of William and Mary.