Once necessary and useful, make it beautiful

User interface design—also referred to as visual design—focuses on the visual treatment of user interface elements, text and illustrations—to help user understand what they are looking at, and guide their perceptions of the brand.

At Interactivism, we consider the full fidelity refinement of the interfaces an integral part of the product design process—applying color theory, typography, iconography, and leveraging our knowledge of the psychology of visual perception.

Utilizing effective visual design practices, we help build trust with users, and create interest and engagement in our client’s products. We validate our design decisions through user testing.

Activities and deliverables include:

• Mock Ups
• High Fidelity Prototypes
• UI Component Libraries
• Visual Specifications