What gets measured, gets improved
Whether you are launching a new product, redesigning an existing product or optimizing a feature, it is critical to understand if you are moving the needle or not. We help our clients instrument products as well as select and configure the right web analytics tools.
We may also evaluate a client’s current analytics in order to gain insight of a finished product. Ultimately, analytics are used to inform strategy particularly in cases where we undertake A/B and multivariate testing.