Dollar Shave Club is a subscription e-commerce service offering men’s razors, automagically shipped to your doorstep once a month, for as little as $1/month.

Interactivism designed the UX for the launch web site, with specific focus on the quiz-to-signup-to-check-out funnel, which for a subscription commerce service is 90% of the business.

The company raised a total of $163.5M in venture funding, and on Jul 19, 2016 the company was acquired by Unilever for a cool $1B.

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