As a UX Designer I define the behavior and sequence of functionality, structure the content, and design user interface elements to help users achieve their goals. This includes activities such as:

• Develop Use Case Scenarios, Task Analysis and Mental Models to illustrate Process Flows and to identify, prioritize and specify Functional Requirements.
• Develop Sitemaps, Content Matrices and Wireframes to define how the user interacts with functionality and content.
• Design UI Elements and Infographics to facilitate users’ understanding of, and interaction with, functionality and content.
• Build Prototypes to test Interaction Concepts in action and get User Feedback on variations before deciding on the best solution.

Good design is inspired by strategy and informed by user research – hitting on real user needs, behaviors and motivations, and in perfect harmony with business objectives and technical constraints.