The philosophy of data

Information architecture (IA) focuses on the organization and structure of content and pages – to help users understand the scope of information presented, and how to navigate within it – and is critical in successful user experience design. We synthesize user needs, business goals and content strategy to best structure your product.

Activities and deliverables include:

• Conceptual / Mental Models
• Feature Set Prioritization
• Process Flows / Scenarios
• User Journeys
• Content Inventory and Organization
• Task Analysis
• Site / Application Maps
• Taxonomies