Defining the essence of your product or service.
At their core, businesses — and the technology they develop — should serve people. But businesses too often base product strategy decisions primarily on what they are capable of, and hope that this will intersect with what customers want.
We help you define the essence of your product or service — its reason for being, and the resources needed to fulfill that purpose.
Then, when it’s time for launch, we use our understanding of brand, product and distribution to develop and optimize tactics to reach, acquire and retain users.
We have helped clients such as Metacloud, Dollar Shave Club, Dog Vacay and ReachLocal generate more than $2 billion in exits over the past three years.
Are you ready to take your product to the next level?
Get in touchRelated work
Rebranding Democracy
Vote.org is a nonpartisan nonprofit advocating for voters and fighting against voter suppression. Interactivism teamed up with Vote.org to refine its Visual Identity and Brand Messaging to help generate brand recognition and a new strong, consistent communication strategy. Interactivism designed a new logo and brand... View project
Designing the Future of Hitachi
Hitachi engages in a wide range of research activities and is developing and incredible range of life-changing technologies. The questions we asked in this project is, how will those technologies be realized in products and services, what is the user experience, and how will Hitachi... View project
Next Generation Legal Solutions
Going on 17 years, LegalZoom has owned the DIY online legal documents and services category. But legal documents and DIY legal services are becoming commoditized. Challenge LegalZoom is evolving their offering from that of one-time transactions to ongoing partnerships with customers and asked Interactivism to... View project
Hands-free checkout
Boom is disrupting the legacy checkout experience by replacing the tired old username and password with secure pin code, instantly sent directly to the user's personal device, significantly increasing conversion while reducing fraud. Interactivism is working with Boom on all aspects of its product design.... View project
Location-aware communication
It’s 2017. You should be able to make a spur-of-the-moment stop for a drink at that new bar you just stumbled onto, without turning your plans to meet up with friends into an endless cluster-eff of texting back-n-forth. Share your location with select friends -... View project
Mobile veterinary payment solutions
Scratch is a financial services company offering quick and simple credit assessment and financing options to pet owners in need. Interactivism designed and developed all aspects of the Scratch launch experience – from branding to responsive marketing website, mobile-first credit application web app, POS print... View project
Lead management for SMBs
ReachEdge is a lead management and marketing automation software that sits at the center of ReachLocal's suite of online marketing and reporting solutions for small and medium-sized businesses, currently used by over 3,000 local SMBs, enabling them to level up their digital marketing game. In... View project
Movie karaoke
Rolr is a social video messaging app that allows users to choose movie scenes from their favorite movies, and act them out with their friends. Interactivism was responsible for branding, user experience, and user interface design. Interactivism worked with the Rolr team for a year... View project
Disrupting disability insurance in professional sports
Scoutables is revolutionizing the way professional sports organizations manage financial risk around their most valuable assets: their athletes. Interactivism designed and helped develop a demo app that showcases Scoutables’ analytics capabilities by offering daily machine-generated scouting reports and graphical data-driven insights about every player in... View project
Shindigz redesign
Shindigz has been selling party supplies for 90 years, with its share of revenue stemming from e-commerce steadily growing over the last 20 of those years. Interactivism worked with Shindigz in the first half of 2015. After conducting an extensive heuristic evaluation of the current... View project
Direct-to-consumer fashion
Part community, part magazine, part clothing line and part store, StyleSaint is redefining the way fashion is conceived, discovered, delivered, and consumed. Interactivism worked with StyleSaint to help iterate, refine and optimize their user experience, as the company transitioned from grassroots fashionista community to a... View project
Taking OpenStack to the next level
Metacloud is a premium OpenStack offering - an on-premise private cloud solution that is delivered with a SaaS like service model. Interactivism has worked with Metacloud, since 2013 across all customer facing aspects of their product experience - incl. company website (retired after Cisco acquisition),... View project
One-stop shop for influencers
FanBread is a one-stop shop for influencers to build their branded online presence with built in tools to grow, manage and monetize their audience. Interactivism worked on all aspects of FanBread’s MVP product – form information architecture and interaction design to branding and final UI... View project
Interactive shoppable video
Haulstars is a video ad technology company, enabling brands and editorial product showcase, publishers an engaging ad format with outstanding performance, and creators increased reach and monetization opportunities. Interactivism worked on Haulstars’ UX+Design from inception and helped the company pivot from consumer destination to ad tech.... View project
Content distribution and monetization
Periodical takes the hassle out of distributing and monetizing digital content, so that publishers can focus on what they love; creating content. A CMS platform with integrated subscriptions payment processing, subscriber management and analytics. Publish once and distribute automagically to the (responsive) web, iOS, Kindle... View project
The most comfortable underwear
MeUndies is an e-commerce service, offering premium men and women’s basics (underwear, t-shirts and socks), with a subscription option to further increase value and convenience. Interactivism designed the UX for their original quiz-to-checkout funnel, as well as a later redesign to extend their offering with a... View project
Social image organization with an edge
LoveIt is a Pinterest style service with power tools for discovery, organization of, and collaboration around, anything visually inspiring online, designed with monetization of visual bookmarking in mind. Interactivism designed and directed Branding, Product, UX and Visual Design of the web site and the iOS... View project