Myspace, Music Player, Jul 2010 – Sep 2011: Directed UX design of the Myspace Music Player – allowing for persistent playback and on-demand access to the largest online catalog of music, on- and off site.
Myspace, Myspace.com Redesign, Mar-Nov 2010: Directed UX design and user research in the largest project to date in the history of the company – completely overhauling and relaunching Myspace, Myspace Music and Myspace Mobile.
Myspace, Interaction Patterns Library, Feb-Aug 2010: Supervised development of a library for Design Standards and Interaction Patterns – streamlining and quality assuring ongoing product development.
Myspace, Artist & User Profile Redesign, Sep 2009 – Jun 2010: Led UX in the redesign of the Myspace Profiles – drastically improving metrics for usability, user engagement, traffic circulation and SEO.
Sony Design Center, Mobile Device OS Framework, Jul-Sep 2009: Information Architecture and high-level Interaction Design for the Sony Dash personal internet viewer.
Sony Design Center, Mobile Device UX Design, Jun-Aug 2009: Information Architecture and Interaction Design for the Sony Reader Daily Edition on-device storefront.
Stealth Startup, iPhone Application Design, Apr-May 2009: User Research, Information Architecture and high-level Interaction Design for an iPhone app in the productivity category.
Tsavo Media, MyPoints, Jan-Feb 2009: A reader points system designed to incentivize user participation and drive discovery of related Tsavo network content and properties.
Windows Live for Mobile, Pop Trivia, Oct-Nov 2008: A campaign designed to drive awareness and trial of Windows Live Messenger for Mobile, using a Trivia IM-bot built on the Windows Live Agent framework.
Snap.com, Web Site Redesign, Sep-Oct 2008: Redesign of the public web site to reflect the company’s rapidly evolving products and services. This project is still under way.
Xbox, Xbox.mobi campaign, Aug-Sep 2008: A mobile marketing campaign designed to drive awareness of Xbox.mobi as a premier gamer destination on the mobile web.
Snap.com, Product Marketing, Jul 2008: Creative direction and production of new and updated marketing collateral for the company’s rapidly evolving product portfolio.
Windows Live for Mobile, Summer Giveaway, Jun-Jul 2008: A campaign designed to drive awareness and trial of Windows Live Hotmail for Mobile. Users participated in a daily sweepstakes for cool gadgets by sending emails from the mobile phones.
Live Search for Mobile, Mobile App campaign, May-Jun 2008: A mobile marketing campaign driving awareness, downloads and trial of the Live Search for Mobile application for the Windows Mobile and Blackberry platforms.
Live Search for Mobile, CALL-411 campaign, May-Jun 2008: A mobile marketing campaign driving awareness and trial of Microsoft’s IVR Search offering CALL-411 (1-800-CALL-411).