Recent Projects

Sony Design Center, Device User Interface, Jul-Sep 2009: Information Architecture and high-level Interaction Design for the Sony Dash personal internet viewer.

Sony Design Center, E-reader Store Design, Jun-Aug 2009: Information Architecture and Interaction Design for the Sony Reader Daily Edition on-device storefront.
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Stealth Startup, iPhone Application Design, Apr-May 2009: User Research, Information Architecture and high-level Interaction Design for an iPhone app in the productivity category.

Tsavo Media, MyPoints, Jan-Feb 2009: A reader points system designed to incentivize user participation and drive discovery of related Tsavo network content and properties.

Windows Live for Mobile, Pop Trivia, Oct-Nov 2008: A campaign designed to drive awareness and trial of Windows Live Messenger for Mobile, using a Trivia IM-bot built on the Windows Live Agent framework.

Snap.com, Web Site Redesign, Sep-Oct 2008: Redesign of the public web site to reflect the company’s rapidly evolving products and services. This project is still under way.

Xbox, Xbox.mobi campaign, Aug-Sep 2008: A mobile marketing campaign designed to drive awareness of Xbox.mobi as a premier gamer destination on the mobile web.

Snap.com, Product Marketing, Jul 2008: Creative direction and production of new and updated marketing collateral for the company’s rapidly evolving product portfolio.

Windows Live for Mobile, Summer Giveaway, Jun-Jul 2008: A campaign designed to drive awareness and trial of Windows Live Hotmail for Mobile. Users participated in a daily sweepstakes for cool gadgets by sending emails from the mobile phones.

Live Search for Mobile, Mobile App campaign, May-Jun 2008: A mobile marketing campaign driving awareness, downloads and trial of the Live Search for Mobile application for the Windows Mobile and Blackberry platforms.

Live Search for Mobile, CALL-411 campaign, May-Jun 2008: A mobile marketing campaign driving awareness and trial of Microsoft’s IVR Search offering CALL-411 (1-800-CALL-411).
